The Why - Founder’s Story

Pink Sage Events was born from a passion for catching ideas and bringing them to life. With a background in program development and years of experience working alongside executive leadership to turn vision into reality, I’ve always loved transforming big dreams into thoughtful, tangible experiences.

After years of managing programs and events in the fast-paced world of start-up biotech and academia, everything changed when I became a mom to my little Lucca in 2022. Suddenly, creating joyful, meaningful celebrations wasn’t just a job: it was personal. Planning his milestone moments showed me the true power of gatherings that bring people together and create memories that last a lifetime.

I started Pink Sage Events to bring that same joy and ease to your little one’s special day or milestone event. I know how overwhelming it can feel to figure out where to start, so I’m here to listen closely, break it down step-by-step, and take care of the behind-the-scenes work. My mission is to help you feel calm, confident, and excited as we bring your unique vision to life—creating moments you and your loved ones will cherish forever.

A young boy and woman celebrating a birthday with a cake, outdoor setting with greenery, a teepee, and a sign that reads 'LUCCA is a wild one'.

Becky Lein, Founder & CEO of Pink Sage Events, creating memories at her son Lucca’s first birthday—‘Wild One!’